Google is making a push to help AJAX applications (Websites/apps that are normally not very friendly to Google's search engine) act more like regular sites which are easily crawlable/indexable/etc.
http://googlewebmastercentral.blogspot.com/2009/10/proposal-for-making-ajax-crawlable.html
You can tell a search engine (the indexer/crawler) that your AJAX app does adhere to these new standards by putting a "#!" in the URL.
I haven't looked very far into this but Facebook uses this (http://www.facebook.com/#!/ashtonthomas)
which makes me wonder why my facebook profile should be crawlable by search engines.
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